Regardless of ungrateful American audiences, the film is thriving overseas, and could pick up Stateside if word of mouth takes off.
#Edge of tomorrow review movie
Combine this with the popularity of YA adaptations at the box office, and Cruise and Edge of Tomorrow were doomed on their debut.īasically, even though Edge of Tomorrow was the best-reviewed movie of the week, it's being called a box office loser, admittedly prematurely. The teen-centered tearjerker has been building momentum for months, tantalizing its massive and fervent fanbase as well as that of its beloved author John Green. But it seems Edge of Tomorrow shouldn't have dared face off against the box office force that is The Fault In Our Stars. Perhaps Oblivion soured Cruise's rep more than WB expected. Women outnumber men in theaters, and so it should be less of a surprise that two movies that were marketed intensely to women beat Edge of Tomorrow at the box office.ĭespite being scorned by critics, Maleficent has already proved itself a hit in its second week, an event that might be best credited to Angelina Jolie's still strong star power. Female-fronted movies are being seen less and less as movies meant only for the "niche" female audience. Through movies like Bridesmaids, Frozen and The Hunger Games, there's been a shift in Hollywood. But I can't help but wonder if WB had shown a little less of the movie's explosions and a little more of its distinctive comedy, would it have made more of an impression? Admittedly, that's a tricky thing to sell in a 30-second spot. The trailers aimed to emphasize our excitement over the film's originality and thrills, but sidestepped our love of the movie's macabre sense of humor, which sets it apart from recent sci-fi offerings like Prometheus or World War Z. Maybe it just looked too much like so much other sci-fi with its cool tones, teeth-gritted heroes and high stakes. Setting aside what I know about Edge of Tomorrow, I watched the trailer again to try to see what the public did. It seemed a great move for WB to play up our excitement, but apparently our enthusiasm was not contagious. Many critics, myself included, were pleasantly surprised that Cruise had followed a lackluster sci-fi adventure ( Oblivion) with a clever and downright hilarious one.
#Edge of tomorrow review tv
The rest of the screentime in trailers and TV spots went to showing off its star, Tom Cruise, along with the scads of praise Edge of Tomorrow was pulling in. worked hard to make sure moviegoers understood the unconventional premise of Edge of Tomorrow. REPEAT." to a string of trailers detailing its time-loop narrative, Warner Bros. But apparently one that hasn’t made much of an impression.įrom the tagline "LIVE.
About half the time, this stare would be shaken off with a, "Oh…is that the Tom Cruise one?" Yes, it is. I'd tell them eagerly, " Edge of Tomorrow!" And again and again, the response I got was a blank stare. When I'd go to early summer BBQs or cocktail parties, again and again I was asked what was coming up that people should see. Ultimately the title Edge of Tomorrow meant nothing to moviegoers, and despite a barrage of movie posters, trailers, and TV spots, the title couldn't cut through the white noise of summer movie season.
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